Merchandizing the Alphabets way is designed to provide you with the basic knowledge about Merchandizing and how to create value on the shelf.

Field Sales Strategy is about Winning at the Point-of-Purchase by ensuring we go to the right places, to do the right things, with the right people, at the right time.

The Distributor Management Program enables markets to improve the quality of Distributor Management and place more emphasis on a sale-out rather than sell-in.

This training program provides all markets with a distinctive framework to enhance the competencies & skills of sales representatives

Alphabets offers it’s patented certification “CORE OF RETAIL MANAGEMENT” for Retail Store Manager in retail sector.

Shopper Excellence the Alphabets Way provides a clear framework for the market to follow and offers up a range of best practice tools to help commercial managers